Every project has taught me that good SEO starts long before keywords—it starts with understanding people.
My background in Applied Linguistics shaped the way I think about search, communication, and intent. That perspective eventually led me into SEO, where I've spent the past several years helping businesses create content that serves both users and search engines.
I don't claim to have all the answers. The more I learn about SEO, the more I realize there is still to explore. That's exactly what keeps me motivated. I'm always looking for better ways to research, write, analyze, and build systems that make content more useful, scalable, and aligned with how people actually search.
