I deal with applicants who is looking for their next ----------- might sound as an easy job to be done but it it takes great communication for these people to just talk to you and how much more when they start sharing their criteria for their next home. Buying or Renting a property in applicant's perspective is very important as we all know our home is our sanctuary. By being said, it has to match what they're looking for. As an agent, you don't just sell them their Home but their Future.