DIGITAL MARKETING SPECIALIST | GOOGLE ADS
• Set up, monitor and optimize paid search, display and video campaigns in Google Ads.
• Conducts audience and keyword research for search and display ads.
• Monitor and analyze data from Google Analytics, Google DataStudio reports, and other tools to gain insights and spot opportunities to make informed and strategic adjustments.
• Split testing and analyzing target audiences, keywords, bid strategies, ad copies and creatives.