I build systems that handle the work so you don't have to. 3+ years running operations for US and Australian founders across coaching, wellness, e-commerce, and CPG sales.
What I do:
GoHighLevel / LeadConnector
Full system builds from scratch: CRM setup, workflow automation, email/SMS sequences, lead nurturing, appointment reminders, client onboarding, pipeline management, tags, custom fields, forms, surveys, calendars, reporting. Landing pages, sales funnels, lead capture forms, DNS configuration, basic HTML/CSS customizations.
Cut one client's admin time by 80%. Migrated CRMs with zero data loss.
Executive Support
Calendar and email management, meeting coordination, travel booking, confidential document handling, ad hoc tasks. Supported a business brokerage director and multiple US founders. Appointment scheduling and calendar automation: built booking flows that reduced no-shows and manual coordination.
E-commerce & Logistics
Shopify order fulfillment, USPS shipping labels, Kajabi subscriber management, inventory tracking. Handled daily fulfillment for a 50,000+ member weight-loss community.
CPG Sales, Account Management, Lead Generation & Outreach
Pitched products to grocery managers, secured retail placements, managed the full sales cycle. Handled logistics, invoicing, payment collection, and order renewals for retail accounts.
Social Media
Daily Instagram and TikTok engagement for 50,000+ members. Content creation in Canva, scheduling, brand consistency.
Bookkeeping
QuickBooks and Xero experience. Invoicing, expense tracking, reconciliation. Formal bookkeeping training (NCIII).
Documentation
I document everything with SOPs and Loom videos. I don't just build systems; I make sure you understand how to run them.
Quick wins:
Built a GHL system that cut admin time by 80%.
Automated outreach – reduced manual work from 4 hours to 1 hour per week.
Migrated a CRM with zero data loss.
Managed social media for 50,000+ active members.
Tools:
GoHighLevel/LeadConnector, Zapier, Shopify, Asana, Kajabi, Xero, QuickBooks, Canva, Google Workspace, Microsoft Office, Zoho, Calendly, Slack, Stripe, WordPress.
Give me a clear scope; I'll own the backend so you can focus on growth.
