Welcome to HER DEPARTMENT:
A space for everything SHIE does (and keeps getting better at).
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? FUNNELS HUB
Strategy, architecture, and optimization for digital conversions.
• Funnel strategy & mapping
• Funnel design & build
• Automations & integrations
• Lead gen systems
• Email sequences & nurture flows
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? MARKETING ROOM
Brand presence that’s intentional, aligned, and conversion-aware.
• Marketing strategy
• Campaign planning
• Offers & positioning
• Content systems
• Launch support
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? CREATIVE STUDIO
Visual and brand foundations that feel like you.
• Graphic design
• Brand strategy
• Brand identity development
• Creative direction
• Visual systems & guidelines
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? SOCIAL UNIT
Social growth, clarity, and consistency.
• Social media management
• Content planning & calendar
• Content creation
• Engagement & community support
• Analytics & reporting
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? WEB LAB
A home your brand is actually proud of.
• Web design & build
• Portfolio sites
• Messaging & structure
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? OPERATIONS DESK
The behind-the-scenes support that makes everything run.
• Administrative assistance
• Project management
• Client communication support
• Documentation & SOP creation
• Systems setup
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Thank you for visiting Her Department!
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Ready to get started?
LET'S TALK about what you’re building and how I can support it.
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Get to know Her: Who is SHIE?
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Shie is someone who never fit neatly into one box, and eventually stopped trying.
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Fresh out of a Management Accounting degree, she applied to every job she could find: finance, admin, creative, marketing. Like most new grads, she just needed to start somewhere.
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But no matter how wide she searched, she kept getting hired for creative and marketing projects.
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A social media role for a film director.
Research for a creative studio.
Design and content tasks for small brands.
Funnel builds and strategy for a mentor.
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The shift wasn’t planned. It simply felt like the universe was nudging her toward the path she quietly hoped to take.
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For months, she tried sticking to one niche at a time because that’s what everyone said she “should” do. Finance. Admin and Ops. Marketing. Funnels. But every time she squeezed herself into a box, it felt wrong. Too limiting. Too far from how she naturally works.
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So she stopped forcing it and built Her Department instead.
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A space that holds everything she can do and everything she’s still learning.
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Not an agency.
Not a big studio.
Just her: showing up with creativity, intention, and the willingness to grow alongside the people she works with.
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Her Department became her way of saying it’s okay to have range.
It’s okay to be curious.
It’s okay to build a career that expands instead of narrows.
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Her Department exists for the people Shie feels most aligned with: creatives, early-stage brands, and anyone building something meaningful.
It’s shaped by growth, collaboration, adaptability, and working with intention.
