Professional Video Editor | Executive Assistant

Video Editor | Creative Strategist | Creative Team Lead
Performance-Driven Video Advertising & Direct-Response Video CreativeHi, I’m ----------- -----------, a video editor and creative strategist from the Philippines with 5 years of hands-on editing experience and 2 years leading creative strategy and team operations. I specialize in performance-driven video content—ads and long-form sales videos designed to capture attention, retain viewers, and convert audiences into paying customers.My background is rooted in Direct Response Marketing. I don’t just edit videos to look good—I build them to perform. From thumb-stopping UGC ads to high-converting VSLs and long-form content, every creative decision I make is guided by storytelling, marketing psychology, and real performance data.What Sets Me ApartPerformance-First Creative Strategy
I develop data-backed concepts, hooks, and scripts that speak directly to audience pain points, increasing retention, engagement, and conversions. My process starts with why the ad should work, not just how it should look.Direct Response Editing That Converts
I apply proven DR frameworks—pacing, pattern interrupts, emotional beats, and CTA placement—to create videos optimized for Meta (Facebook & Instagram), TikTok, and long-form sales funnels.Data-Driven Iteration
I analyze key metrics such as hook rate, CTR, retention, and ROAS to refine creatives, scale winners, and continuously improve performance.Marketing-Aligned Storytelling
Every frame serves a purpose. I structure videos to align with brand goals—whether that’s sales, lead generation, or trust-building—using storytelling that feels human, relatable, and intentional.Leadership & Workflow Ownership
As a Creative Team Lead, I’ve managed editors, overseen quality control, and built efficient systems for feedback, asset organization, and revisions—ensuring smooth execution from concept to delivery.Core Skills & Expertise• Creative Concepting & Storyboarding
• Hook & CTA Optimization
• Direct Response & UGC Ad Editing
• Video Sales Letters (VSLs)
• Script Consultation & Copywriting Support
• Performance & Creative Analysis
• Team Collaboration & Creative LeadershipTools:
Premiere Pro, After Effects, CapCut, Canva, -----------, DaVinci Resolve (color), Photoshop, AI tools (Kling, Pika, etc.)I’m not in this just to edit videos—I’m here to help businesses grow through high-performing creative. I take ownership of results, thrive in fast-paced environments, and continuously push myself toward higher creative and strategic responsibility.Let’s create videos that don’t just look good—let’s create videos that sell.----------- -----------
Video Editor | Creative Strategist | Creative Team Lead???? Resume:
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