Senior Creative Specialist, Art Director & Brand Manager leading performance-driven, brand-led creative teams. I shape and own creative direction by aligning brand strategy, messaging, and visual systems with audience insights, platform behavior, and business objectives.
I partner closely with marketing, growth, and media teams to translate performance data into high-impact creative strategies building scalable systems for testing, optimization, and sustained growth. As a team lead, I mentor designers, set creative standards, and implement efficient workflows that ensure consistent, high-quality output across all channels.
