Freelance SEO Specialist, Web Developer & Automation Engineer
Versatile technical SEO expert and custom tools developer with 4+ years of experience engineering high-performance websites and scalable search visibility strategies. Specialized in driving measurable growth for small to mid-sized businesses within competitive niches, including real estate, law, insurance, home services, and renovations and custom builds. Expertise bridges the gap between traditional marketing and technical execution, encompassing hyper-local SEO, multi-location architecture, programmatic SEO automation, and the development of proprietary SEO software to outpace competitors.
Advanced SEO Services
Hyper-Local & Multi-Location SEO: Complete Google Business Profile (GBP) ecosystem management (optimization, product/service mapping, weekly posts, and Q&A seeding). Development of scalable, geo-targeted city and neighborhood landing pages with unique, localized schema markup.
Reputation & Authority Management: Automated review generation campaigns, NAP (Name, Address, Phone) consistency audits across Tier 1 and Tier 2 data aggregators, and targeted local citation building.
Technical SEO & Indexing Mastery: Deep-dive technical audits addressing crawl budget optimization, canonicalization, pagination issues, and mobile-first compliance. Expertise in advanced schema architecture (LocalBusiness, FAQ, Organization, Product) to secure rich snippets.
On-Page & Content Architecture: Entity-based keyword research, search intent mapping, and the creation of strict semantic content silos for topical authority. Internal link flow optimization to distribute page rank effectively.
Performance-Driven Web Development
Dynamic CMS Development: Custom, high-converting builds across platforms including WordPress and Webflow. Deep expertise in page builders and premium frameworks (Elementor, Divi, and the Salient theme paired with WPBakery).
Modern Web Architectures: Development of fast, SEO-friendly sites utilizing Tailwind CSS for styling, deployed via Vercel or Hostinger, and powered by Supabase for robust backend database management.
Core Web Vitals Optimization: Granular speed optimization to pass Google's CWV assessments. Implementation of advanced caching, Content Delivery Networks (CDNs), DOM size reduction, script deferral, and next-gen image formats.
Conversion Rate Optimization (CRO): Designing UI/UX elements, clear CTA placements, and mobile-responsive layouts specifically engineered to turn organic traffic into qualified leads.
Business & SEO Automation
Workflow & Data Automation: Designing custom internal tools to eliminate manual local SEO tasks. Creation of dynamic, real-time reporting dashboards (e.g., Looker Studio) connecting Google Search Console, Analytics, and CRM data to monitor traffic and conversions.
AI-Driven Content Pipelines: Engineering automated systems for high-volume keyword clustering, entity extraction, and the generation of structured content briefs.
Programmatic SEO Deployments: Utilizing AI and dynamic datasets to programmatically generate and publish hundreds of highly relevant, optimized landing pages at scale without sacrificing quality.
Custom SEO Tools & API Development
Proprietary Tool Creation: Developing custom SERP scrapers, bulk URL indexing scripts (via Google Indexing API), rank trackers, and automated meta/alt-text generation bots.
SaaS & Agency Platforms: Building scalable, cloud-based SEO software platforms using Python, JavaScript, and headless browsers like Puppeteer for automated data extraction and competitor monitoring.
API Engineering & Integration: Developing, integrating, and selling custom APIs that allow agencies and businesses to connect their existing tech stacks with powerful SEO data streams and automation pipelines.
