E-commerce Email Marketer & Copywriter

Hi! I'm Mary.

I help DTC ecommerce brands turn their email list into a reliable revenue channel.

Over the past 2+ years, I've worked with beauty and ecommerce brands, planning and executing Klaviyo email campaigns, lifecycle flows, segmentation strategies, and direct-response copy that drives opens, clicks, repeat purchases, and retention.

Here's what I can help you with:

• Klaviyo Campaign Strategy & Management
• Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase & Win-back Flows
• Customer Segmentation
• Email Calendar Planning
• Direct Response Email Copywriting
• Subject Lines & Preview Text
• A/B Testing
• Email Performance Analysis
• Email Deliverability Best Practices
• Shopify Email Marketing

I don't just write emails—I think like a retention marketer.

Every campaign starts with understanding your customers, identifying buying triggers, and finding opportunities to increase customer lifetime value. I combine strategy, data, and persuasive copy to create emails that are easy to read, mobile-friendly, and built to convert.

Some recent results include:

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I'm comfortable working inside:

• Klaviyo
• Shopify
• Canva
• Figma
• Airtable
• Notion
• Trello
• Slack
• Google Workspace
• ChatGPT & Claude

If you're looking for someone who can own your email marketing—from strategy and segmentation to writing high-converting campaigns—I'd love to help grow your retention revenue.