Professional Summary
Results-oriented adtech professional with 7+ years of experience in publisher services, ad operations, and revenue optimization.
Demonstrated success in managing premium publisher relationships, streamlining onboarding processes, and delivering up to 300% revenue growth through strategic ad optimization.
Proficient in Google Ad Manager, AdSense, AdX, and analytical tools such as Similarweb and ----------- to maximize monetization and publisher acquisition.
Actively pursuing opportunities as an Ad Operations Optimizer, Publisher Services Manager, or Business Development Manager, bringing a strong track record of data-driven solutions, enhanced ad performance, and sustainable growth in the adtech industry.
Core Competencies
Publisher Relationship Management & Acquisition
Ad Operations & Monetization Strategy
Programmatic Advertising (Google AdSense, AdX, GAM) Traffic Analysis & Optimization (Similarweb, Google Analytics)
Outreach & Lead Generation (-----------, GMass)
Data-Driven
Performance Analysis (Excel,Google Spreadsheet, PowerPoint)Negotiation & Consultative Selling CRM Management (Salesforce, Notion, Hubspot)
Header Bidding & Premium Demand Integration
Cross-Functional Team Collaboration
Notable Achievements
Increased publisher revenue by 300% through strategic ad optimization and premium demand integration.
Reduced publisher onboarding time by 30%, enhancing efficiency and retention rates.
Achieved a 30% response rate in outreach campaigns, securing 40+ high-value publisher partnerships.