I turn customer data into revenue. As a Lifecycle Marketing & CRM Specialist, I've spent 3+ years building automated customer journeys — email, SMS, push, in-app — for fintech and eCommerce brands, and I currently drive lifecycle strategy for SoFi's Invest Activation product, where my Braze campaigns support $100M+ in quarterly investment inflows.
I don't just execute campaigns — I own them end-to-end: strategy, journey architecture, segmentation, A/B testing, deployment, QA, and post-launch optimization. I've built and scaled flows that consistently move the numbers that matter: activation, engagement, retention, and conversion.
What I bring:
Multi-channel journey design across Braze and Klaviyo — welcome series, abandoned cart, win-back, onboarding, cross-sell
Behavioral segmentation and personalization at scale
Continuous A/B testing across messaging, timing, and audience
Clean execution — accurate QA, zero-error deployment, reporting that drives real decisions
Cross-functional partnership with Product, Engineering, Data Science, and Creative
Tools: Braze, Klaviyo, Salesforce Marketing Cloud, Shopify, Figma, Canva, Amplitude, Tableau, Looker, Google Analytics, HTML/CSS email development
Portfolio: -----------amer.website
If your CRM program needs someone to build it, fix it, or scale it — let's talk.
