Vertical4 AutomotivesPosition: Advertising Director (-----------)
As an Account Director, I spearheaded a dynamic team consisting of Copy Writers, Graphic Designers, PPC Managers, Product Researchers, Catalog Managers, and IT professionals. My role encompassed overseeing account activities, troubleshooting issues, and orchestrating strategic initiatives to foster business growth. I was instrumental in driving strategic PPC action plans, optimizing organic ranking, implementing competitive pricing strategies, and executing promotional campaigns to sustain profitability while ensuring a robust margin. Also got my hands dirty by managing our top selling products PPC.
One of the flagship projects under my leadership was Vertical 4, an established Amazon store boasting a catalogue of over 260,000 SKUs exclusively on Amazon, supplemented by an additional 50,000 SKUs across five other eBay stores. Leveraging meticulous management and strategic insights, we consistently achieved weekly sales ranging from $200,000 to $350,000. Our advertising efforts, backed by an allocated budget of $25,000 to $40,000 per week, played a pivotal role in sustaining and augmenting our market presence.
ZoomgetPosition: Content Specialist (-----------)
In my role as a Content Specialist, I held primary responsibility for maintaining the quality of our Amazon product listings, ensuring optimal visibility and sales across our online storefronts. This involved meticulous keyword optimization to bolster organic ranking and drive sales. Additionally, I adeptly handled troubleshooting of listing and account issues, including addressing yanked listings, infringements, and account deactivation warnings. Collaborating closely with the PPC team, I provided valuable insights and updated keywords to enhance our targeting strategies. Furthermore, I played a pivotal role in auditing PPC performance, ensuring alignment with overarching account profitability goals.
Zoomget, a reputable Amazon seller renowned for its focus on medical gloves, entrusted me with managing product content across its four Amazon brands, totaling over 400 products. In addition to our presence on Amazon, we maintained our own e-commerce website, eBay, and Walmart stores. Through diligent management, continuous monitoring, and a commitment to innovation, Zoomget consistently achieved total revenues ranging from $80,000 to $100,000. Our advertising efforts, supported by an allocated budget of $4,000 to $6,000 per week, were instrumental in driving sustained growth and market presence.
My Amazon GuyPosition: Brand Manager (-----------)
Number of clients (15 Amazon accounts)
In my role as a Brand Manager, my primary focus was on facilitating effective communication between our agency and clients. This encompassed various activities such as reporting, strategizing, conducting audits, and analyzing reports to ensure alignment with client objectives.
Leading a multifaceted team consisting of graphic designers, catalog managers, merchandising experts, and PPC specialists, I coordinated efforts to deliver comprehensive solutions tailored to each client's needs. Additionally, I personally managed select accounts, utilizing strategic PPC adjustments as part of retention efforts to drive the attainment of their business objectives.
Position: PPC Advertising Auditor (-----------)
500 clients
In my role as a PPC Advertising Auditor, my primary responsibility was to meticulously audit escalated and ch-----------ging PPC accounts across our agency's extensive client portfolio, which comprised over 500 clients. I ensured that our strategies aligned closely with client goals, focusing on achieving target ACOS (Advertising Cost of Sales) and TACOS (Total Advertising Cost of Sales), as well as maximizing budget utilization, sales velocity, and overall profitability.
Swift action was essential, and I promptly implemented strategic plans tailored to each account, guaranteeing the maintenance of established advertising performance standards.
In addition to auditing duties, I played a pivotal role in driving research and development initiatives to uncover innovative PPC strategies. This involved crafting standard operating procedures (SOPs), providing training to PPC specialists, and offering support to Brand Directors and Managers in devising advertising strategies aligned with client objectives.
