• Managed sales promotions and marketing strategies on major social media sites.
• Instructed sales staff on cross-selling and up-selling techniques resulting in increased net sales revenue.
• Led crisis management team and provided quick turnaround solutions.
• Analyzed sales and marketing data for improved strategies.
• Spearheaded successful branding initiatives, sales strategies, and public relations approaches to underpin and
enhance marketing campaign deployment.
• Performed competitive analyses and adjusted sales and marketing strategies accordingly.
• Developed sales strategy based on research of consumer buying trends and market conditions.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to
raise awareness and revenues.
• Managed accounts to retain existing relationships and grow the share of the business.