I am a marketing professional with hands-on experience inside a Philippine internet service provider, handling the full cycle from plan design to campaign execution to performance reporting. My work sits at the intersection of marketing strategy, data analysis, and operational systems, so I can both think through a problem and build the tool that tracks it.
On the strategy side, I have designed tiered fiber subscription plans, built promotional mechanics with contractual safeguards, managed partner relationships with telco and entertainment platforms, and written corporate proposals and approval letters that go directly to managing directors.
On the execution and data side, I build Excel monitoring workbooks from scratch covering 19 exchanges and thousands of subscriber records, automate cross-period reporting with conditional logic and formula systems, and translate raw transaction data into management-ready dashboards with rankings, KPI tracking, and PDCA action logs.
I also handle external-facing content, including Facebook campaign copy in Taglish, formal business correspondence, partner coordination emails, and campaign mechanics documents that balance customer clarity with legal and financial precision.
I work independently, flag problems before they escalate, and produce output that does not need heavy editing.
