Results-driven Virtual Assistant and Executive Support Professional with 7+ years of experience in digital marketing, operations management, and multi-client support. Proven expertise in streamlining workflows, managing high-level administrative tasks, and executing data-driven marketing campaigns that drive measurable growth.
Highly skilled in managing inboxes, calendars, CRM systems, websites, and marketing operations, while increasing brand visibility through SEO, paid advertising, and social media strategies. Tech-savvy and adaptable, proficient in Canva, Google Workspace, Zoho, Xero, Trello, Asana, Notion, Adobe Suite, Hive, and GoHighLevel.
Core Competencies
Executive Support & Virtual Assistance
Calendar & Inbox Management for executives and multi-client accounts
CRM Management & Workflow Automation (Zoho, HubSpot, GHL, KvCore, LionDesk)
Travel & Meeting Coordination, Project Coordination
Team Leadership, VA Training, and Onboarding
Multi-channel Communication (Email, Chat, Phone)
Digital Marketing & Paid Advertising
Google Ads & Meta Ads (A/B Testing, Targeting, Campaign Optimization)
SEO Strategy, Keyword Research & Optimization
Landing Page Design & Conversion Optimization
Content Marketing: Blogs, Graphics, Video, Social Media Posts
,Email Marketing & Lead Nurturing
Campaign Performance Tracking (Google Analytics, Looker Studio, Tag Manager)
Social Media Strategy & Content Creation
Social Media Management (Facebook, Instagram, LinkedIn, TikTok)
Paid & Organic Social Campaigns
Trend Analysis, Audience Engagement & Brand Growth
Video Editing & Production (Adobe Premiere Pro, Canva, CapCut)
Consistent Branding Across Platforms
Web & Technical Skills
WordPress Website Development, SEO-Optimized Design & Maintenance
Basic CSS & HTML for Landing Pages
Data Analysis & Reporting (SQL, MySQL, Excel, Pivot Tables)
Marketing Automation Platforms (GohighLevel, Hive)
Project Management Tools (Trello, Asana, ClickUp, Notion)
Client Relations & Business Operations
Lead Generation & Transaction Coordination
Real Estate Operations Support
Process Optimization & Workflow Automation
KPI & Performance Tracking
Cross-functional Collaboration with Marketing, Sales & Design Teams
Professional Experience Highlights
Operations Manager – Real Property Photography | Australia | 2024–2026
Managed bookings, calendars, and operations, improving workflow efficiency by 30%
Streamlined post-production and client communication, increasing repeat bookings by 25%
Digital Marketer / Google Ads Specialist / SEO – Zeald | New Zealand | 2024–2025
Optimized Google & Meta Ads campaigns, improving ROI by 25%
Implemented tracking systems (GTM, Looker Studio) and audience/keyword optimization
Campaign Implementation Specialist – Premium Select Finance | Australia | 2024–2025
Increased qualified leads by 40% and improved organic traffic by 35%+ through SEO and paid campaigns
WordPress Developer / Social Media Manager / Ads Specialist – PhysioXBaldivis | Australia | 2024–2025
Built SEO-friendly websites, managed social media accounts, and optimized ad campaigns to drive conversions
Increased social engagement by 45% and lead conversion by 30%
Provided customer support, solved issues, and assisted with financial product inquiries
Tools & Technologies
Design & Creative: Canva, Adobe Photoshop, Adobe Premiere Pro, Adobe Acrobat, Figma, CapCut, Loomly
Project & Workflow Management: Trello, Asana, ClickUp, Notion, Microsoft Teams, Microsoft Outlook, OneDrive, Google Workspace, Zoom, Calendly, Google Calendar, Dropbox, Hive
Marketing, SEO & Analytics: Google Ads / AdWords, Meta Ads Manager, SEMrush, AHREFs, GSC, GA4, GTM, Looker Studio, BrightLocal, All social media platforms
CRM & Sales Tools: Zoho CRM, HubSpot, Go High Level, KVCORE
Content & AI Tools: ChatGPT, Jasper, Video Editing & Graphic Creation
Finance & Reporting: Xero, Microsoft Excel, PowerPoint, Word
