I have 17 years worth of Marketing and entrepreneurial experience having handled multiple brands in different industries over the years. I believe that I am a holistic and complete marketer. I've handled total country brand portfolios like in P&G where I handled Pampers Indonesia (-----------) and SK-II for Singapore and Malaysia and Travel Retail Markets (-----------). In the Philippines, I've single-handedly managed Del Monte Fit 'n Right (2022) and Swiss Miss in (2007). In P&G and Del Monte Philippines, I've handled total brand management from annual planning, budgeting, ATL and BTL development and execution, and business reviews and post-mortem ----------- the course of my career, I have launched several new products: Del Monte Fit 'n Right Original (2023), DM Fit 'n Right Advance Refresh (2023), Pampers Pants in Indonesia (2011), SK-II GenOptics (2014) and RNA Power (2015) to name a few. Many of these products are still in the market and have thrived.
Lastly, I have strong research and analytical skills. I've worked directly under Dr. Ned Roberto, social marketing and research guru which helped solidify my consumer understanding and research understanding. This enabled me to identify key insights that helped me grow the brands I have worked in I hope I can also use these in your company.
I am hoping to find a fulfilling brand management and marketing role that enables me to use my skills and experiences to the fullest.
