Responsible for onboarding and maintaining high-potential accounts for small & medium-size businesses. This includes weekly optimization tasks and business reviews per account. Ensures each account gets to adapt to Google's best ----------- sential Functions/Core ResponsibilitiesCraft compelling Ad Copy to maximize CTRCreate, categorize, and refine keyword lists to create a comprehensive campaign that drives qualified visitors to client sitesAbility to find and enter negative keywords into campaigns as neededImplement successful bidding strategies and effective keyword managementCreate and optimize Landing Pages to increase Quality ScoreDevise and implement effective A/B tests to optimize conversion ratesEffectively target buyer personas for clients across a wide array of business verticalsCreate effective remarketing campaigns for clients across a wide array of business verticalsCreate display ads when neededComprehend the entire sales funnel attached to the advertisements createdFamiliarity with Google Adwords reporting interface
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