I’m a professional writer with more than 25 years of experience in journalism, creative writing, broadcasting, web content writing, editing, research, paralegal work, and production of documentary films.
I’ve worked for US, British, Australian,
Japanese, Taiwanese, and Filipino online companies including SEO agencies as a
content creator, journalist, blogger, editor, and researcher.
Part of my experience as an investigative
journalist under contract with GMA Network -- the Philippines’ no. 1 commercial
TV and radio network-- was doing coverage about Marcopper and the world’s
worst mine tailings spill, dangerous exposure of child-miners to mercury,
illegal logging, natural calamities, and violent elections.
In 2014, while working as a media consultant for the Provincial Government of
Marinduque, I was entrusted with the in-depth research of the island's
Moriones Festival which was going to be the Philippines’ entry to UNESCO’s
Representative List of Intangible Cultural Heritage of Humanity.
Online, my latest client is Charity USA for whom I created content for
its various websites under GreaterGood: The Animal Rescue Site, The
Rainforest Site, The Breast Cancer Site, The Alzheimer’s Site, The Autism Site,
The Diabetes Site, and the Veteran’s Site.
Currently, with the rising popularity of Artificial Intelligence (AI), many
industries are experiencing a revolution that we have never seen before.
Today, ChatGPT and Gemini are among the AI tools that are bringing
life-changing impacts to every corner of the world.
Yes, AI can help in boosting creativity and productivity levels in various work
environments. Nonetheless, as OpenAI and Google publicly declare, these AI
tools need the expertise of humans to correct their imperfections and fill up
limitations.
Several advantages of using ChatGPT and Gemini are:
1. Generation of new and innovative ideas. Especially useful for
businesses for more effective marketing campaigns, product research and development, search engine optimization, etc.
2. Boost productivity by cutting down on research time. These tools
can also make summaries, outlines, and rewrites.
3. Facilitate writing: blog posts, social media posts, ads, meta
descriptions, web content, customer service responses, emails, essays, cover letters, etc. Translation into multiple languages is also available.
4. Explain complex topics in layman’s language and in different
styles.
Several serious problems with ChatGPT and Gemini:
1. Plagiarism
2. Inaccuracies
3. Fictitious data
4. Dead links and non-existent sources
5. Lack of knowledge in the “Art of Persuasion,” which is highly essential
in sales and marketing
What is the Art of Persuasion? Business empire-builder Steven K. Scott
explains its principles and techniques in his best-selling book, Simple
Steps to Impossible Dreams. With effective communication, you’re able to
reach a person’s two dimensions; the mind and the will.
However, persuasive communication is so much more powerful because it
touches a person’s heart, will, and mind.
Since “emotion is the true driving force behind purchasing decisions” as revealed
by Harvard professor Gerald Zaltman in his book, How Customers Think:
Essential Insights into the Mind of the Market, the Art of Persuasion
offers you extraordinary leverage over your business competitors.
But, of course, you can further step up the game by choosing to combine the dynamic power of humans who are expert editors and persuasive communicators with the
rapidly-evolving capabilities of AI. With such wisdom, you’ll be reaping rewards that may exceed your own expectations.
You can view my resume with this link:
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Link to my Portfolio: ----------------------de-----------
More links to my GreaterGood collection of articles under Charity USA:
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