Owned end-to-end newsletter operations across multiple media brands, managing 800+ annual dedicated
client and editorial email sends.
Collaboration & Planning - Partnered with sales, client services, editorial, marketing, and operations
teams to plan campaigns, resolve execution issues, improve underperforming programs, and expand
engagement through automated and drip nurture campaigns.
Execution & Operations - Built and managed newsletter production processes across multiple
brands and campaign types, ensuring accurate ad placement, quality control, timely delivery, brand
consistency, and reliable execution.
Audience Management - Managed 75+ email lists totaling 5.1M+ addresses, using segmentation,
send-volume strategy, list hygiene, and re-engagement efforts to balance campaign performance,
inventory availability, engagement, and long-term list health.
Analytics & Reporting – Created and analyzed performance reports for dedicated client emails and
newsletter ad placements, identifying trends and translating results into recommendations for future
campaigns.
