A marketing strategist with a strong foundation in sales, and operations. I specialize in driving growth, building meaningful partnerships, and creating
effective digital marketing strategies. I bring a thoughtful, data-driven approach to
business challenges. Using my certifications as tools to navigate, change, and
develop solutions that balance innovation with practicality.
WORK EXPERIENCE
Open Mat Makati - General Manager
JAN 2023 – FEB 2025
- Built the business from the ground up, driving sales, marketing, and operations
in an upward trajectory resulting profit to be in the black on the third month.
- Secured over 60 corporate partnerships for Employee Wellness Programs.
- Oversaw finances, optimized staffing, and streamlined daily operations
consistently driving cost down 2% month-on-month.
- Developed a thriving community of over 300 clients through strategic
branding, social media marketing, and customer engagement.
Bank of the Phil. Islands - Strategic Program Manager
JUN 2018 - NOV 2022
- Led the migration from Magstripe to Europay Mastercard and VISA chip cards
for all 14 million corporate clients of the bank.
- Developed upselling and cross-selling strategies for Trade Finance, Non-Life
Insurance, and Credit Cards, leveraging CRM data.
- Designed a database for loan approval tracking, streamlining the credit
offering process.
AXA - Acquisition and Activation Manager
FEB 2016 - MAY 2018
- Launched on-ground and digital lead acquisition campaigns as well as upselling
and cross selling initiatives, increasing end-to-end documented engagement,
appointments, and conversions by 40%.
- Revamped distributor events & incentive programs, boosting financial advisor
performance and lead referrals by 60%.
PruLife UK - Investment Marketing Specialist
SEP 2014 - JAN 2016
- Developed an online education portal, used by 14,000+ financial advisors.
- Organized high-profile investment summits for high net worth clients. This
includes designing marketing materials for product launches, organizing events
with 25-450 guests, and heading the coordination with various agencies.
- Partnered with financial advisors to simplify investment concepts, securing
over 50 high-value deal closures.
Star Cruises/ Genting Hong Kong - Personnel Officer
JAN 2010 -JUNE 2014
- Collaborated with various ship and land-based departments to pursue on and
off shore projects for crew members’ physical and mental wellness garnering a
positivity feedback of 96%.
- Oversaw financial management for the Crew Activity Committee, ensuring
budget adherence and funding for wellness projects.
CERTIFICATIONS
Diploma in Leadership & Management Development Program (LMDP)
Ateneo Graduate School of Business
Diploma in Disruptive Strategy
Harvard Business School Online
Certified Securities Specialist
Ateneo Center for Continuing Studies/ Philippines Stock Exchange
Registered Financial Planner
