I'm an innovative digital marketing strategist with over 6 years of experience generating inbound leads and launching SaaS products.
First, let me tell you a story.
When I was in the 5th grade, my English teacher invited me to a "writing conference." Naïve little me thought I just won a free ticket to get out of school. Little did I know it was a contest – the Division Schools Press Conference 2007. It’s the highest competition for student journalism in the Philippines. To say I was “nervous” is an understatement.
So, I winged it. I won 7th place for English newswriting and 3rd place for copywriting, eventually advancing to the regional level. Not bad for an impromptu competition, right?
And that’s when I realized that *maybe* I had a penchant for the craft.
So, I tested it out.
I became the editor-in-chief of our school paper that year. In college, I was a feature writer for the University of the Philippines-Visayas paper and the head scriptwriter for a filmmaking organization. In 2018, I started Craving Ink, a poetry page on social media, and became the content strategist for Flowers On Your Grave, helping the blog garner 1.2M followers. I also released my work in literary anthologies by publishing houses in our region. Finally, I started my journey as a freelance writer, and in 2019, ventured into digital marketing.
I have worked with various industries since then, ranging from AI to biotech and health to finance. My professional highlights include: a) generating $1.6M in revenue for a SaaS Platform by using an omnichannel marketing strategy; and b) increasing the revenue of an SMB tech company by 87% and lowering their cost per lead by 32% within 4 months. Beyond my work accomplishments, I aim to pursue my creative endeavors by publishing my debut poetry collection and novel by 2026.
Writing has permeated through every aspect of my career. I don’t just write for a living, I live for writing. Work with me and let's bring your vision to life.
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Skills: omnichannel marketing, direct response & conversion copywriting, SEO, content marketing, email marketing (welcome sequence, nurture/promotional emails), social media marketing, content writing, conversion rate optimization, brand development, competitor analysis, data analysis, narrative analysis, social media management, leadership, Semrush, Ahrefs, Sprout Social, Hootsuite, HubSpot, MailChimp, Google Analytics, Google Ads, Google Search Console. Google PageSpeed Insights, MOZ Local, native platform analytics
