- Strategized and executed content marketing initiatives to meet business objectives, increasing engagement and achieving targeted goals.
- Authored and published compelling content on the company’s website blog, utilizing platforms such as Shopify and WIX to expand our digital footprint.
- Designed and distributed engaging EDM (Electronic Direct Mailer) Newsletters through Zoho Campaign, enhancing customer retention and acquisition.
- Conducted SEO optimization for all content, leveraging Google Analytics insights to improve visibility and search engine rankings.
- Directed the entire liaison process for potential content creators, including overseeing scouting emails, maintaining a centralized tracking sheet for past and current collaborators, and engaging in detailed discussions to secure partnerships, thereby enhancing the company's content creation network.
- Spearheaded the integration of AI and Machine Learning tools to streamline and optimize tasks, resulting in more than 300% increase in Google Analytics search results
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