As Senior Executive, I have amplified that I am technically savvy and a proven communicator with knowledge on the media channels in digital advertising - planning, analyzing and strategizing digital marketing campaigns for our clients across Digital media platforms such as Google, Facebook, LinkedIn and TikTok. My day-to-day responsibilities include hands-on management of our clients’ digital marketing campaigns. From campaign set up to management, optimization, analysis and evaluation. I do daily campaign analysis to drive ongoing optimisation.