Performance-focused Social Media Marketer, Media Buyer, and Data Analyst with a strong foundation in paid media strategy and marketing analytics. Experienced in managing full-funnel Facebook Ads campaigns, optimizing audience segmentation, and analyzing campaign metrics to maximize ROAS and customer acquisition.
Brings a data-first mindset to digital marketing, combining creative execution with performance tracking, cohort analysis, and KPI reporting to continuously improve campaign efficiency. Adept at turning complex marketing data into strategic insights that drive growth and strengthen brand positioning.
