PROFESSIONAL SUMMARY
With 5 years of diverse experience in both events and digital marketing, I bring a unique blend of creativity, strategic thinking, and technical expertise to the table. Skilled in crafting compelling content across various platforms, I am passionate about driving engagement, enhancing brand presence, and achieving marketing objectives through innovative and effective campaigns. My expertise includes concept writing, content writing, scriptwriting, Amazon product optimization, blog posting, backlinking, and other SEO strategies.
PROFESSIONAL SKILLS
Effective Communicator | Continuous Learner | Creative Thinker | Strategic Planning | Collaborative | Team Player | Leadership Skills | Conflict Resolution | Detail-oriented | Problem Solving | Time Management | Emotional Intelligence
TECHNICAL SKILLS
Creative Writing | Technical Writing | Social Media Content Creation & Curation | Article & Blog Writing | Scriptwriting | Market & Competitor Analysis | Campaign Development | Event Marketing, Conceptualization & Execution | Landing Pages | Amazon Product Listing Optimization | Helium 10 | X-ray & Cerebro | Excel Proficiency | SEO Copywriting | Presentation Design (Keynote & PPT) | Photo and Video Editing
PRODUCT OPTIMIZATION COPYWRITER, 2023
AMAZON BRANDS AND PRODUCTS
Product Listing Optimization Writer for Amazon
Craft compelling and SEO-optimized product listings: Write detailed, engaging, and keyword-rich product listings that attract potential buyers and improve the product's search engine visibility.
Conducts product, market, and competitor research: Conduct thorough reviews and analyses of consumer reviews and competitor listings to gather insights. Perform background research on brands to understand their unique selling points and market position. Collate all gathered information to determine the target market persona and formulate an overall strategy.
Keyword Research and Integration: Identify high-ranking and relevant keywords through extensive research. Integrate these keywords seamlessly into product titles, bullet points, and descriptions to enhance search engine visibility and ranking on Amazon.Content Creation: Write clear, compelling, and informative product titles, bullet points, and descriptions that highlight key features, benefits, and unique selling points. Ensure that the content is engaging and persuasive to attract potential buyers and drive conversions.
Quality Assurance: Perfor-----------ticulous proofreading and editing to ensure accuracy, clarity, and consistency in product listings. Ensure that all content adheres to Amazon’s guidelines and standards.Collaboration and Coordination: Work closely with cross-functional teams, including PPC strategists, marketing, sales, and design, to align product listing strategies with overall business goals. Coordinate with these teams to ensure a cohesive approach to product presentation and branding.
Enhance product visibility and drive sales on Amazon: Continuously optimize product listings to ensure they meet Amazon’s best practices and attract more views, ultimately increasing sales.Art Direction and Graphic Design Coordination: Provide art direction to graphic designers to create Amazon product images that are cohesive with the brand. Ensure that product images align with the overall strategy and apply compelling copy to increase brand awareness and engagement.
Back-linking on Blogs
Write engaging and informative blog posts: Create high-quality, relevant, and compelling blog content that attracts and retains readers while addressing their needs and -----------velop and implement effective backlinking strategies: Plan and execute strategies to build backlinks from reputable websites, improving the site’s authority and search engine rankings.
Build high-quality backlinks to boost website traffic: Identify and secure backlinks from authoritative sources, which drive referral traffic and enhance the website’s credibility.
Utilize SEO techniques to improve domain authority and online presence: Apply advanced SEO practices to blog content and backlinking efforts, increasing the website's domain authority and overall online visibility.
SENIOR COPYWRITER, 2021
ATL AND BTL ADVERTISING AGENCY
Event Winning: Won an estimated 70% of all company bids through compelling event concepts and execution plans, bringing the agency an estimated 70 million pesos worth of events during my three-year tenure.
Marketing Strategy: Developed content strategies for the company's internal marketing needs, including email and social media campaigns, effectively driving more traffic to the website and social media pages.·
Content Creation: Skilled in photo and video editing, tasked with creating engaging reels and short-form videos for Instagram, TikTok, and Facebook to meet the company's marketing needs.·
Event Writing: Conceptualized and wrote event scripts for various industries such as pharmaceutical, beauty and aesthetics, BPO, airlines, direct selling, government, consumer, and insurance, covering entire program runs and AVPs.
Presentation Design: Created presentation decks that are cohesive, informative, and engaging, with a focus on both content and design to ensure they are easy to digest.
Client-Facing: Present proposals from concept to execution, maintaining close coordination with clients throughout the entire event process, and addressing questions and revisions as needed.
Industry Expertise: Well-versed in the events industry, possessing deep knowledge and skills in both the technical and creative aspects.
Creative Leadership: Led brainstorming sessions for concept execution, providing creative direction to a team of creatives to bring ideas to life.
COPYWRITER, 2019
DIGITAL MARKETING
Article & Blog Writing: Created and published over 50 blogs and articles for a travel and leisure e-commerce platform (Klook), focusing on keyword optimization to enhance search engine visibility and engagement.
Quality Assurance: Proficient in proofreading, fact-checking, and conducting quality checks on all research sources to prevent plagiarism and ensure the integrity of content.
Social Media Strategy: Developed annual social media content plans, including segmenting content buckets for targeted and optimized distribution across specific products and brands.
Campaign Development: Conceptualized and launched both on-ground and digital campaigns, leveraging market research and insights into consumer behavior to craft compelling messaging. Notable campaigns include those for Goldilocks, Land Rover, Jaguar, and Robinson's Easymart.
Bachelor in Advertising and Public Relations (-----------)
Polytechnic University of the Philippines, Sta. Mesa Manila
Notable Achievements: ADClash 2019 Grand Champion, ADCalsh 2019 Best Infomercial, ADClash 2019 Best Online Activation, ADClash 2019 Best Presenter, ADClash 2017 Grand Champion, ADClash 2017 Best Informercial
ONLINE COURSES
Allan Sharpe’s 30-hr Copywriting
Masterclass and Coaching
Modern Copywriting: Writing That Sells 2023
TRAINING
Powerful Presentation SkillsGuthrie-Jensen Global Training Consultant
