Ad Specialist | Google Search, Display, Performance Max, Demand Generation, Meta Ads, GA4

I’m Berl, a performance-driven Digital Marketing & Paid Ads Specialist with hands-on experience managing and optimizing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.

I have experience working with marketing agencies supporting lead generation, campaign optimization, conversion tracking, audience targeting, and performance reporting for multiple clients across different industries.

My experience includes:
• Google Search, Display, Performance Max, and Remarketing campaign setup and optimization
• Meta/Facebook & Instagram Ads campaign setup and optimization
• LinkedIn Ads campaign setup and optimization
• Keyword research, audience targeting, retargeting, and adding negative keywords
• Campaign optimization focused on CTR, CPL, CPA, ROAS, and conversion rate improvements
• A/B testing creatives, hooks, headlines, audiences, and landing pages
• Conversion tracking setup using Google Tag Manager, GA4, Meta Pixel, and LinkedIn Insight Tag
• Campaign audits, optimization tactics, and budget pacing
• Writing conversion-focused ad copy and creative direction
• Reporting, analytics, and performance recommendations based on real campaign data

I’m adept at managing campaigns from strategy and setup to optimization and reporting while maintaining organized workflows and clear communication with clients and teams.

Tools & Platforms:
• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• Google Analytics 4
• Google Tag Manager
• Looker Studio
• SEMrush
• HubSpot
• Zapier
• WordPress
• Canva
• Google Sheets


Certifications with Public Verification Links:

• Google Ads Search Certification:
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• Google AI-Powered Performance Ads Certification
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• Google Ads Display Certification:
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• Google Analytics 4 Certification:
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• LinkedIn Advertising Fundamentals Certification:
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• Meta (Course Completed):
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HubSpot Digital Marketing Certification:
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HubSpot SEO I Certification:
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I focus on data-driven optimization, clean tracking, continuous testing, and building campaigns that support real business growth.