Marketing Specialist with 3+ years leading nationwide B2B ATL/BTL campaigns, managing creative teams, and driving measurable ROI. Skilled in audience growth, content strategy, and campaign execution, with experience liaising directly with senior executives to optimize marketing operations and brand impact.
Some real examples include:
- Led nationwide B2B ATL/BTL monthly marketing campaigns across the Philippines, directly improving sales pipeline development through targeted on-ground partner engagement
- Supervised B2B and B2C organic on-ground activations across NCR, Cebu, and Davao, averaging 50–100 attendees, generating 30% to 140% ROI over cost
- Managed product diversification and developed SEO-friendly posting schedules, growing target audience and increasing client revenue by 9% monthly, while boosting followers from 117K to 222K
