My work sits at the intersection of business operations and automation.
I help law firms, healthcare practices, marketing agencies, and service businesses eliminate manual work, improve lead conversion, and build scalable operating systems using Airtable, GoHighLevel, Zapier, -----------, and AI.
I don't simply build automations.
Before implementing any solution, I analyze the customer journey, operational workflow, ownership structure, bottlenecks, and business objectives. My goal is to identify the root cause of inefficiencies first, then design systems and automation that create lasting operational improvements.
One client described my work as transformative after reducing a manual process from approximately 15 minutes per customer to about 1 minute through workflow redesign and automation.
Over the past 10+ years, I've worked across operations, CRM systems, automation, onboarding, customer support, and business process improvement, helping businesses create scalable systems that support growth.
REAL BUSINESS RESULTS
Law Firm Operations
• Designed lead management and intake systems that provide visibility from first contact through retained client.
• Built Airtable-based operational systems that improved reporting, accountability, and follow-up processes.
Healthcare Operations
• Built patient journey and onboarding workflows using GoHighLevel.
• Automated appointment reminders, follow-ups, intake processes, and internal coordination.
<8efe80624d780eba0c6493ec45140364>Email & CRM Systems
• Developed custom Gmail-to-Airtable solutions that centralized communications, reduced software costs, and eliminated manual email tracking.
Business Process & Automation
• Analyzed operational bottlenecks and redesigned workflows that significantly reduced manual effort and improved efficiency.
Marketing Agency & SaaS Operations
• Managed client onboarding and offboarding across multiple CRM accounts.
• Built and maintained GoHighLevel systems, automation workflows, domains, DNS records, hosting migrations, and support operations.
• Designed lead journeys and lifecycle workflows that improved onboarding and client retention.
SERVICES
• Business Process Mapping
• Workflow Design & Optimization
• CRM Architecture
• Lead Management Systems
• Client Onboarding Systems
• Airtable System Design
• GoHighLevel Setup & Optimization
• Zapier & ----------- Automation
• API Integrations
• AI-Powered Workflows
• Operations Automation
CORE PLATFORMS
Airtable | GoHighLevel | Zapier | ----------- | ActiveCampaign | Google Workspace | Gmail & Google Apps Script | APIs & Webhooks | Notion | AI-Assisted Workflows | Chatbot
INDUSTRIES
• Law Firms
• Healthcare Practices
• Service Businesses
• Marketing Agencies
• SaaS Companies
I don't believe in automating broken processes.
I believe in understanding how a business operates, identifying where work breaks down, and building systems that support long-term growth.
If your business is struggling with manual work, disconnected systems, inconsistent follow-up, or operational bottlenecks, I'd be happy to discuss how we can improve the process and build a system that scales.
Ryan Michael
Business Operations & Automation Specialist
Airtable | GoHighLevel | Zapier | ----------- | AI Systems
