----------- D. worked for 2 years in a Digital Marketing Agency (a Google Premier Partner & HubSpot Platinum Certified Agency that was awarded as one of the Top Advertising & Marketing Agencies by
Clutch.co) in Makati City, Metro Manila, Philippines.
During her tenure, she held the role of Senior Online Public Relations Specialist. She engaged in Online Public Relations (PR) and Search Engine Optimization (SEO) for clients in the Philippines, the United Kingdom, and the United States and handled clients in the beauty, consumer electronics, fashion, financial services, fitness, food, healthcare, information technology, management consulting, real estate, and telecommunications industries.
Online Public Relations (PR):
• Led Online PR projects, mentored teammates, and shared best practices with the team
• Reviewed individual outputs and provided feedback on the team's performance
• Developed internal Online PR processes and authored Playbooks for the team's references
• Prepared client pitch presentations and proposed Online PR solutions to client's needs
• Conceptualized and executed Online PR strategies and tactics including publishing articles, link building, content promotion, influencer marketing, online reputation management, etc.
• Identified industry influencers and collaborated with relevant influencers in promoting client's content in front of their target audience
• Contributed content ideas, drafted content outlines, and collaborated with writers for content development
• Used tools such as Ahrefs, Buzzsumo, Citations Labs, Moz, etc.
Search Engine Optimization (SEO):
• Optimized client websites and implemented On-Page, Off-Page, Local, and Technical SEO strategies to drive organic traffic and improve ranking in Search Engine Results Page (SERP)
• Used tools such as Ahrefs, Google Analytics, Google Business Profile, Google Keyword Planner, Google Search Console, Hotjar, Screaming Frog, Semrush, etc.
