I’m a Digital Marketing and Performance Marketing Specialist with 6+ years of hands-on experience managing paid media, SEO, content, analytics, and growth strategies for businesses across the US, UK, and Australia.
My core expertise is in Google Ads and Meta Ads, including campaign strategy, account structure, optimization, budget management, conversion tracking, and performance analysis. I also have experience with Microsoft Ads, LinkedIn Ads, SEO, email marketing, content strategy, and organic social media.
Beyond campaign execution, I focus on the bigger picture: what is driving performance, where budget is being wasted, what should be prioritized, and how different marketing channels work together to support business growth.
I’m experienced with GA4, Google Tag Manager, Google Merchant Center, WordPress, Shopify, Klaviyo, and other marketing and analytics platforms.
I’m comfortable taking ownership of campaigns, communicating directly with clients and stakeholders, identifying problems, and turning performance data into clear, practical next steps.
Core Areas:
Google Ads • Meta Ads • Performance Marketing • SEO • Conversion Tracking • GA4 & GTM • Google Merchant Center • Email Marketing • Content Strategy • Analytics & Reporting
