I've edited the video creative behind $764K+ in purchase revenue and a 2.03x average ROAS for e-commerce and DTC brands — across UGC ads, VSLs, and static concepts.
I'm not just cutting clips together. Every edit is built to hook attention in the first second, hold it through the pitch, and push toward checkout. Whether it's a raw UGC testimonial, a scripted VSL, a static carousel, or a DTC brand story piece, I edit with the funnel in mind — not just the timeline.
Track record
$764K+ in attributed purchase revenue from creative I've edited and iterated on
2.03x average Purchase ROAS across managed ad accounts
130+ ad creatives edited, tested, and scaled
3.5+ years editing performance ads — I know what a bad hook looks like on the timeline, not just in theory
Formats I edit
UGC Ads — Raw, authentic-feeling testimonial and demo edits that don't look like ads.
VSLs — Long-form video sales letters paced for retention, with pattern interrupts that keep viewers watching past the pitch.
Static Ads — Scroll-stopping single-image and carousel creative for feeds where video isn't the format.
DTC Brand Content — Polished, on-brand edits for direct-to-consumer brands that need to look premium without losing performance.
How I work
I edit against data, not guesswork — pulling insights fro
-----------ta Ads Manager to see what's actually driving (or killing) performance before I touch a timeline
Full AI-powered production stack (Higgsfield,
kie.ai, ElevenLabs, CapCut Pro, ChatGPT) for fast turnarounds and rapid iteration
I can work from your raw footage/UGC clips, or produce fully AI-generated creative from scratch
Send me your current top-performing and worst-performing ad, and I'll tell you why — no charge, just a real audit. Then let's talk about your next batch.
