Focus: Manages paid advertising campaigns on Google's platform.
Strategies: Uses Pay-Per-Click (PPC) advertising to achieve immediate visibility and results.
Tools: Google Ads platform for creating, managing, and optimizing ad campaigns.Key Tasks:
Conducts keyword research for ads.
Writes and tests ad copy.
Manages ad budgets and bid strategies.
Monitors and adjusts campaigns for optimal performance.
Analyzes data to improve ROI.
Results: Generates traffic and conversions through paid search ads, typically achieving quicker results.
