FERNANDO "JONG" ASTORGA
PROFESSIONAL SKILLS:
*Project Management
*Brand Development Shopify/ Woocommerce Development
*Data Encoding/ Analysis
*Account Management
*Team Management
*Social Media Management
*Systems Training Customer/ Technical Support Inventory
*Management Supplier Communication/ Inventory and Fulfillment
*Customer Support
WORK EXPERIENCE:
1. Product Developer & Process Builder | PPC Manager
- Product Development
> Collaborated in conceptualizing and developing innovative coaching tools and personal development products, contributing to creating practical and user-friendly resources.
> Created compelling instructional materials and marketing content, effectively communicating product benefits and applications to a professional audience of psychologists, coaches, and therapists.
- Process Automation and Optimization
> Implement and refine automation workflows for HR, product development, marketing/sales, customer service, and more.
- PPC Manager
> Support Sales lead in daily operations in manage and optimize Amazon PPC, Google Ads, and Facebook Ads campaigns. Contribute to our digital marketing strategy, ensuring alignment with overall business goals.
> Conduct profitability analysis and product competition research. Utilize data to inform and refine marketing strategies and product offerings.
2. Area Coordinator/Child & Community Development Officer:
- Supervised project implementation in the community, coordinating with executives and managers for planning and monitoring.
- Conducted workshops for professional development, engaging with local - government units (LGUs) and community members.
- Provided training to children on various topics, such as child sexual abuse prevention, leadership, drug abuse prevention, and youth reproductive health.
- Organized activities to achieve project goals and managed financial planning and allocation.
3. Product/Customer Support Specialist:
- Addressed customer queries promptly and accurately via email and chat.
- Ensured customers used products correctly, following nutritional supplement regulations.- Identified customer needs and resolved product-related issues.- Reported product quality issues and shared feedback with the team.- Followed up with customers to ensure satisfactory resolution.
4. Licensed Financial Advisor/Certified Investment Advisor:
- Provided financial advice to clients, assessing their financial goals and situations.
- Developed strategies in insurance coverage, investment planning, cash management, and other areas to achieve financial objectives.
- Regularly reviewed and adjusted financial plans based on changes in clients' lives or economic circumstances.
- Analyzed financial data to create strategies for clients and prepared reports and projections.
5. Ecommerce Listings Manager/Marketing Project Manager:
- Managed marketing team tasks and reported updates to the Marketing Director.
- Spearheaded strategic marketing efforts across social media, email, and on-site marketing.
- Developed a Social Media Marketing Strategy and managed various social media platforms.
- Created company documents, explored new marketplace opportunities, and established SOPs for tools and software.
- Ensured product listings were of high quality on multiple marketplaces.
6. Advocacy Officer/Community Mobilizer:
- Facilitated community mobilization activities and engaged stakeholders to raise awareness against online sexual abuse and exploitation of children.
- Identified and engaged local partners for project support.
- Prepared advocacy materials and organized seminars and workshops.
- Acted as a liaison to media, government agencies, and other actors.
7. Project Manager:
- Managed website development using Shopify and executed strategic marketing efforts.
- Coordinated team efforts and quality-checked product listings.
- Assisted in daily team calls and project execution.
- Oversaw order fulfillment and provided customer service.
8. Copywriter/Lead Generation Sales Specialist:
- Wrote SEO articles for businesses and generated leads through email lists.
- Communicated with prospective clients to offer email hygiene services.
9. Shopify & WooCommerce Store Developer & Manager:
- Created and managed eCommerce stores using Shopify and WooCommerce platforms.
- Migrated and uploaded products from previous eBay store and managed inventories.
- Researched tools for smooth transition and summarized pros and cons.
10. Ecommerce Instagram Influencer Manager:
- Conducted research for Instagram influencers and coordinated influencer PR efforts.
- Created custom Shopify orders for influencers and ensured post agreements were fulfilled.
11. Marketing Intern/Shopify Store Manager:
- Assisted in marketing efforts, including Social Media Management and order fulfillment.
- Contributed to the creation of Hidilyn Diaz's website.
12. Connect System Local Trainer (Salesforce System Management):
- Conducted training for church partners in the new Compassion Connect system.
- Provided technical and training support after the training rollout.
13. Child & Youth Development Worker:
- Focused on holistic teaching, addressing physical, spiritual, socio-emotional, and cognitive domains in children's development.
- Monitored and assessed individual child progress.
These experiences showcase diverse skills, including project coordination, customer support, financial advising, marketing management, advocacy, and website development, highlighting adaptability and expertise across various industries and roles.
