About
Experienced and results-driven PPC Specialist with a proven track record in Paid Search. Skilled at designing, managing, and optimizing high-performing campaigns that drive clicks, conversions, and ROI. Passionate about leveraging data and digital tools to create impactful advertising strategies across search, display, and e-commerce platforms.
Areas of Expertise
- Paid Search Networks (Google Ads)
- Ad Copywriting & Creative Design
- Keyword Research & Campaign Strategy
- Competitor & Market Analysis
- PPC Audits & Performance Optimization
- Remarketing & Retargeting Campaigns
- Data Analysis & Reporting
Digital Tools Proficiency
- Google Ads Manager & Google Ads Editor
- Google Analytics & Looker Studio
- Microsoft Office (Word, Excel, PowerPoint)
- Canva
PPC Capabilities
- Search & Display Ads: Crafting and optimizing campaigns for clicks, conversions, and brand awareness.
- Performance Max Campaigns: Leveraging Google AI for automated, multi-channel campaigns.
- Shopping & E-Commerce Ads: Optimizing product feeds, bids, and listings to increase sales.
- Remarketing & Retargeting: Re-engaging audiences to boost conversions.
- Audience & Geo Targeting: Reaching the right people at the right locations.
- Keyword Research & Ad Copywriting: Identifying high-performing keywords and writing effective ads.
- Bid & Budget Management: Allocating budgets efficiently to maximize ROI.
- Analytics & Reporting: Using data insights to monitor, optimize, and scale campaigns.
- Campaign Optimization & Automation: Implementing best practices and automation tools for continuous improvement.
