I managed paid media for a portfolio of national franchise brands, including Paris Baguette (USA & Canada), Children's Lighthouse, KidStrong, Sport Clips, Mellow Mushroom, Newk's Eatery, Keke's Breakfast Café, Beef 'O' Brady, Layne's Chicken Fingers, Pigtails & Crewcuts, The Brass Tap, Dilla's Primo Quesadillas, Urban Bird, and Royal Restrooms. My work spans campaign optimisation, budget pacing, campaign auditing, keyword optimization, conversion tracking, and full-funnel strategy across these accounts.
I specialize in Meta Ads Manager and tools like Facebook Pixel, Google Analytics, and Canva to launch, optimize, and manage full-funnel campaigns that are both profitable and scalable. I bring a performance-driven mindset backed by strong technical and soft skills—from writing scroll-stopping ad copy and A/B testing creatives to interpreting ROAS and building funnel-based targeting strategies. I manage every aspect of your ad campaigns with precision.
I'm detail-oriented, analytical, and proactive—ready to troubleshoot issues fast, provide clear reports, and suggest data-backed improvements that help you grow with confidence.
Core Skills:
Google Ads, Instagram & Facebook campaign management
Full-funnel strategy & funnel-based targeting
Budget pacing & spend optimization
Conversion tracking (Facebook Pixel, Google Analytics)
A/B testing & creative optimization
ROAS/CPA analysis & performance reporting
Ad copywriting
Canva creative design
