Hello, I'm Cath
• For my visual CV and sample UXR Case Studies, you may view my UXR Website Portfolio at -----------amer.website (also in my bio section above)
• I’m an Experienced UX Researcher and Market Researcher with 10+ years in customer insights, with expertise in qualitative and quantitative research methodologies.
• I transitioned to a home-based Mompreneur during the pandemic, a time when I had to prioritize life over my corporate career — specifically, the life of my newborn son, and my late mom who had a terminal illness.
• I am currently running a Design & Printing Studio, which allows me to work on projects, including independent research projects and social media marketing, while being a full-time mom.
• I’m open to exploring new roles. I am looking for Companies who give equal opportunities for working moms and people with career breaks due to personal circumstances. My skills are still there, my determination, even stronger.
• Being a Social Science graduate, I have always enjoyed observing human behavior as basis for proposing improvements that would benefit both the business and the customer.
• I have worked as a Billing Consultant, Research Associate, Freelance Consultant, Marketing Research Officer, and UX / Design Researcher for Globe Telecom.
• Sample research methods: Customer interviews, Usability lab studies, Contextual inquiry, Card sorting, Focus group discussions, Ethnographic field studies, and Online surveys
• But no matter what method is used, what is important is to have Customer Empathy, while balancing user needs with business needs
