Responsibilities and Key Achievements in 4-year career:
Setup and Implementation of Conversion Tracking:
Implemented and managed conversion tracking for multiple e-commerce clients using Google Tag Manager (GTM), Google Analytics, and Microsoft Clarity. Ensured accurate tracking of key performance metrics like form submissions, purchases, and sign-ups, improving data accuracy by 20%.
E-commerce Tracking & Enhanced Ecommerce Setup:
Configured Google Analytics Enhanced Ecommerce tracking for product impressions, checkout steps, and transactions. Worked closely with the development team to ensure proper tagging on product pages, cart flows, and checkout buttons. Resulted in better insights into the sales funnel, enabling clients to improve checkout
completion rates by 15%.
Custom Event Tracking:
Developed custom event tracking for complex user interactions like video views, file downloads, and dynamic form submissions using JavaScript and GTM. This enabled precise monitoring of user engagement and helped optimize content strategy, leading to a 10% increase in user retention.
Keyword Research & Strategy:
Search Engine Optimization starting from specialization in conducting thorough keyword research using tools like Google and Microsoft/Bing Keyword Planner. Developed SEO strategies based on high-impact keywords, competitive analysis, and search intent, resulting in a 40% increase in organic traffic within six months.
On-Page Optimization:
Optimized over 400 web for customer accounts, From Website audit down to Ads enhancements making sure that the body content, headings, picture alt texts, and meta tags all contained relevant keywords.
A 25% increase in user engagement as a result of better content readability and organization.
Analytics & Reporting:
Monitored and analyzed SEO performance using Google Analytics and Microsoft/Bing custom reports. Created detailed monthly reports for clients outlining keyword ranking improvements, organic traffic growth, and conversion rates. Provided actionable insights to continuously refine SEO strategy.
