I’m a Digital Marketing & Communications Strategist with 15 years of marketing experience and have led end-to-end marketing initiatives across different industries, translating complex ideas into impactful strategies that build visibility, engagement, and trust.
I bring both the big-picture strategy and hands-on execution, managing everything from content planning to execution, branding and PR initiatives, and digital campaigns and strategies. My approach is grounded in alignment, ensuring every campaign, every initiative connects marketing goals to business outcomes.
How I Can Help:
- Develop and implement digital marketing strategies that drive measurable results
- Craft integrated content plans across social media, email, and website
- Build brand communication frameworks and cohesive visual narratives
- Manage LinkedIn lead generation, paid campaigns, and sales assets
- Set up and optimize CRM workflows and marketing automations
- Create compelling copy and visuals that engage audiences and support conversions
Recent Work Highlights:
- Provided full-service marketing support for a B2B tech firm, strengthening brand visibility, efficiently managing marketing operations, and crafting and executing strategies to drive qualified leads through digital platforms.
- Built content frameworks and managed campaigns that improved engagement rates across email, website, and social media.
- Designed and delivered marketing assets (copy + visuals) that aligned brand voice and supported sales outreach.
- Recently led and managed a strategic website rebranding initiative that enhanced user experience and search visibility, resulting in a significant growth in web traffic, improved engagement metrics, and conversion rates, through improved UX, SEO alignment, and content optimization.
- Streamlined marketing operations by integrating CRM automations and workflows.
Tools & Platforms:
Mailchimp | ActiveCampaign | Glass Hive | Social Media Platforms | LinkedIn Business Manager and Sales Navigator | Google Analytics | WordPress | Canva | JIRA | Confluence | Zapier | ----------- | Social Media Scheduler Tools
Verified
