Paid Media / Digital Marketing Specialist (Facebook, Meta, Google, etc)

Results-driven Digital Marketing Specialist with extensive experience in Google Ads, Meta Ads (Facebook & Instagram Ads), PPC Campaign Management, SEM, and Paid Media Strategy. Google Ads Certified professional with a proven track record of managing high-performing advertising campaigns across multiple digital platforms, improving ROI, increasing conversions, and driving business growth.

Skilled in developing, optimizing, and scaling campaigns for Google Ads, Bing Ads, Facebook Ads, TikTok Ads, LinkedIn Ads, YouTube Ads, and Display Advertising. Strong expertise in Search Ads, Display Ads, Video Ads, Remarketing, Conversion Tracking, Audience Targeting, and Performance Marketing.

Experienced in campaign strategy, keyword research, bid management, budget forecasting, A/B testing, landing page optimization, and analytics reporting using Google Analytics, Google Tag Manager, Instapage, and Unbounce. Adept at analyzing website metrics, identifying growth opportunities, and delivering data-driven recommendations to improve campaign performance.

Proven background in PPC Advertising, SEM Campaign Management, Lead Generation, Digital Advertising, and Account Management across industries including BPO, finance, human resources, and information technology. Strong communication and client management skills with the ability to work independently or collaboratively in fast-paced environments.

Core Skills & Expertise:
Google Ads / Google AdWords
Meta Ads (Facebook & Instagram Ads)
TikTok Ads
Bing Ads / Microsoft Advertising
LinkedIn Ads
PPC Campaign Management
Search Engine Marketing (SEM)
Paid Media Buying
Performance Marketing
Google Analytics & Google Tag Manager
Conversion Tracking & Remarketing
Campaign Optimization & A/B Testing
Keyword Research & Audience Targeting
Landing Page Creation (Instapage & Unbounce)
Budget Management & ROI Optimization
Lead Generation & Digital Strategy
Search, Display & Video Advertising
Marketing Analytics & Reporting

Tools & Platforms:

Google Ads • Meta Ads Manager • Google Analytics • Google Tag Manager • Bing Ads • TikTok Ads Manager • LinkedIn Campaign Manager • Instapage • Unbounce • MS Excel • MS PowerPoint • MS Word

Certifications:
Google Ads Certified

Services:
Digital Marketing • PPC Advertising • Search Engine Marketing (SEM) • Paid Media Management • Social Media Advertising • Lead Generation • Campaign Management • Marketing Consulting • Brand Marketing • Market Research