A results-driven Amazon Brand Manager and PPC Strategist with 12 years of comprehensive experience driving growth for e-commerce businesses. I specialize in elevating brands by combining data-driven advertising strategies with complete catalog and content optimization to maximize profitability and market share.
My background includes managing large-scale, multi-million dollar advertising budgets and guiding numerous 6 to 7-figure businesses to sustainable success. I am adept at transforming brand presence on the platform, turning data into actionable insights, and leading strategy for portfolios of all sizes.
Key Achievements & Highlights:
- Spearheaded the advertising strategy for a complex KDP account, managing over 400 SKUs across 8 countries and achieving a 42% year-over-year increase in platform profit.
- Drove a brand's sales from $200k to nearly $360k in just three months while simultaneously cutting the Advertising Cost of Sales (ACOS) from 10% down to an impressive 5%,
- Skillfully reduced ACOS from a challenging 30% to 20% in under one month for brands with extensive catalogs.
- Leveraged industry-leading tools like Teikametrics to efficiently manage large and diverse portfolios, concurrently handling 16 different Amazon advertising accounts with over a thousand SKUs.
- Conducted comprehensive Amazon brand audits and presented strategic roadmaps to stakeholders to enhance visibility and profitability.
Core Competencies & Areas of Expertise:
1. Brand Strategy & Growth
- Full P&L and Profitability Focus
- Go-to-Market & Product Launch Strategy-
Competitor & Market Analysis
- Comprehensive Brand Audits
- ACOS / TACoS Management
2. Amazon Advertising & PPC Mastery
- PPC Strategy Development & Execution
- Advanced Bid Optimization & Management
- Sponsored Products, Sponsored Brands (Video), and Sponsored Display
- In-depth Keyword Research & Reverse ASIN Analysis
- Campaign Structuring & Bulk Operations Management
- Proficient with tools like Teikametrics, Perpetua, Helium 10, and Jungle Scout
3. Catalog, Content & Conversion Optimization
- A+ Content & Enhanced Brand Content (EBC) Creation
- Amazon Brand Story Creation
- Amazon Brand Storefront Design & Creation
- Listing SEO & Optimization for Organic Rank
- Parent-Child ASIN Variation Strategy
- Resolving ASIN Issues & Suppressions
4. Operations & Analytics
- Performance Analysis & Reporting
- Inventory and Stocks Management
- Amazon Flat File Creation and Bulk Uploads
- Communicating Data-Driven Recommendations to Stakeholders
