Senior Social Media Marketing Specialist with 7+ years of proven success in community management, content creation, and campaign optimization across multiple platforms. Demonstrated expertise in increasing social media engagement rates from 2.1% to 2.8%. Track record of driving social media performance metrics, including 10% increase in conversion rates and 7.5% improvement in click-through rates. Proficient in full-stack social media management tools including Meta Business Suite, HubSpot, and Meta Insights. Managed multiple brand accounts with combined audience of 500k+ followers.
