Virtual Assistant Supporting Start-Up Business Owners, CEO & Busy Professionals | Simplifying Finance, HR, Admin, Retail & Operations
Most businesses don't need three separate specialists for Operations, HR, and Finance, they need one person who understands how all three connect, because none of them work in isolation.
That's the role I've played for 20 years.
I've built organizations from the ground up hiring founding teams, writing internal policy, and standing up accounting systems where none existed. I've run HR departments handling recruitment, employee relations, compliance, and labor law across large workforces. I've managed retail operations at scale, including full P&L accountability, supplier and vendor negotiations, and teams of 500+. And I'm Xero Advisor Certified and a QuickBooks Online Certified ProAdvisor, so the financial side isn't outsourced guesswork I can read the numbers myself and act on them.
A few examples of what that range has produced:
— Built an 81-account chart of accounts in Xero for a startup, eliminating a $3.2K monthly cash variance
— Reduced staff turnover from 34% to 28% while managing 500+ retail employees, successfully promoting 23 into supervisory roles within one of the Philippines' largest retail organizations
— Founded the operations function of a software company from zero: hiring, policy, systems, and reporting lines
— Led HR operations (recruitment, payroll, compliance, employee relations) for a Nestlé-affiliated distributor
I work well in businesses that are growing fast, changing shape, or don't yet have dedicated departments for every function because I've spent two decades being the person who fills those gaps without dropping the ball on any of them.
If you need someone who can walk into Ops, HR, or Finance and get it under control, let's talk.
Your Business Partner,
Merenissa L. Jaen
