Most Shopify brands burning $20k–$100k/month on Meta are not losing to the algorithm.
They're losing to their creative pipeline.
Dead angles. Fatigued hooks. No system for what comes next.
And the media buyer keeps tweaking bids while the real problem sits one layer up.
I know this because I was the media buyer.
I spent 3 years inside live ad accounts managing spend, watching performance move, pulling data
at 2am trying to figure out why a winning campaign suddenly stopped winning.
Then I pulled two accounts side by side. Same targeting. Same budget. 3x difference in results.
The only variable was the creative.
That's when I stopped being a media buyer.
Now I build creative systems the infrastructure that makes Shopify DTC brands stop guessing what to produce next and start running ads that predictably convert, scale, and sustain.
What that looks like in practice:
- Creative strategy rooted in buyer psychology and stages of awareness
- Full-funnel angle development cold traffic through repeat buyer
- A structured testing framework built around signal, not noise
- Creative briefs your team or UGC creators can execute without a strategy call
- Monthly performance reviews that actually tell you what to fix
I build the creative layer that makes campaigns work.
Who I work best with:
- Shopify DTC brands spending $15k–$100k+/month on Meta
- Founders and operators who know something is broken in their creative pipeline
- Teams tired of inconsistent performance that nobody can explain
If you want to build a creative system that makes growth feel less like gambling,
let's talk.
-Send me a message here on OLJ
-Or book a call: -----------
Jeraldine Raloso
Meta Ads Strategist & Creative Strategist
Shopify & E-commerce Growth Partner
Verified
