I help businesses transform scattered marketing, CRM, financial, and e-commerce data into clear, automated reporting systems that support fast and confident decision-making. With 8+ years of experience in data analytics and reporting, I specialize in designing and building end-to-end BI and KPI systems using Google Data Studio/Looker Studio, Zoho Analytics, and SQL.
My focus is not just visualization—I design reporting systems that align metrics, improve data accuracy, and give teams real insight into revenue, marketing performance, and operations.
What I can help you with:
- Marketing performance dashboards (Google Ads, Meta Ads, campaign ROI)
- Revenue & financial reporting (Stripe, WooCommerce, subscriptions, transactions)
- CRM analytics (customer behavior, pipeline, retention, segmentation)
- Executive KPI dashboards (single-source business performance tracking)
- Reporting system cleanup (fix inconsistent KPIs, messy spreadsheets, broken reports)
- Multi-source data integration (apps + spreadsheets + SQL-based datasets)
Industries I’ve worked with:
- Digital marketing agencies (8+ years)
- Government statistical reporting (SQL-based structured reporting)
- Trading operations reporting (SIM Trading Inc.)
- E-commerce & subscription-based businesses
- International freelance clients (US & Canada – Zoho Analytics projects)
Tools & Technologies:
- Google Data Studio (advanced dashboard development)
- Zoho Analytics (end-to-end BI implementation)
- SQL (MySQL – reporting queries & data extraction)
- Excel / Google Sheets (data modeling & reporting structure)
Example projects:
(1) Multi-Channel Marketing Dashboard | Funnel & Conversion Analysis (Data Studio):
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(2) Excel Dashboard – Coffee Sales Analysis:
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(3) Financial Performance Dashboard (Zoho Analytics, SQL): -----------
LinkedIn:
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