Results-driven Paid Media Specialist with 3 years of experience managing and optimizing PPC campaigns, 5 years in Market Research across Social Media, Meta Ads, and programmatic platforms. Proven ability to drive ROI, lower CPA, and improve CTR through strategic audience targeting, bid optimization, and A/B testing. Experienced in cross-functional collaboration and competitor analysis to maximize campaign effectiveness. Passionate about leveraging data to enhance performance and achieve business goals.
