Over the past 6+ years, I've worked across the ecommerce stack—from frontline Shopify Plus support to leading operations for international beauty and wellness brands. I specialize in the operational backbone that most people don't see but every customer experiences: product launches that don't break, email flows that drive repeat purchases, A/B tests that actually move metrics, and PIM/DAM systems that scale without chaos.
What I do:
- Shopify Plus optimization (theme updates, metafields, discount structures, post-purchase flows)
- Klaviyo email & SMS strategy (abandoned cart, win-back, lifecycle campaigns)
- CRO & merchandising (landing pages, product discovery, conversion testing)
- Cross-functional leadership (coordinating marketing, creative, and dev teams)
Verified
