I have experience in eCommerce marketing across several core areas, including analytics, paid advertising, email marketing, and conversion optimization. I've worked with platforms like Shopify, WooCommerce, and Magento, leveraging Google Analytics (including GA4) to track user behavior, sales performance, and customer journeys.
My focus has been on driving traffic through SEO, Google Ads, and social media campaigns, while also improving on-site engagement and conversion rates. I’ve created and managed retargeting campaigns, built audiences based on user behavior, and used tools like Klaviyo and Mailchimp for segmented email flows.
Additionally, I’ve used A/B testing and heat mapping tools to refine product pages, checkout flows, and landing pages — always aiming to maximize ROI and improve customer lifetime value.
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