I have a solid background in digital marketing, particularly in social media marketing, SEO, content creation, and email marketing. I managed content for platforms like Facebook, Instagram, LinkedIn, YouTube, and Google My Business. I planned and created posts for property listings, holidays, and local events using tools like Meta Business Suite, Loomly, Adobe Creative Suite, and AI-driven platforms.
In SEO, I optimized landing pages and in-depth neighborhood articles. I conducted keyword research using Ahrefs and contributed to maintaining top rankings for keywords such as “Houston properties” and “Houston real estate.” Our SEO and email efforts helped consistently meet our goal of increasing our number of good leads by 5% year over year, with peak months exceeding 100% growth.
I also created a wide range of content formats—articles, graphics, videos, and marketing copy while adapting to different brand voices. For email marketing, I worked with an in-house HTML system to build campaigns aimed at client engagement and lead generation. Our email newsletters reached over 25,000 recipients, maintaining an open rate of 21–23% and a CTR of 2–3%, which aligned well within industry standards.
