Marketing Executive | End-to-End Marketing Execution Expert | Digital, Social, and In-Store

Coordinated and executed all SM Beauty campaigns and events, ensuring alignment with marketing goals. Elevated the in-store experience through refreshed visuals, exclusive activations, and personalized services. Managed monthly supplier content calendars and social media kits to maintain cohesive brand messaging across Meta. Led influencer collaborations (SM Beauty BFFs) from briefing to content execution, driving digital engagement and campaign visibility. Supported sales initiatives by aligning social calendars with promo schedules, delivering seamless integration of on-ground and online strategies.