Meta Media Buyer | Facebook & Instagram Ads for eCommerce Brands

I am a Meta Media Buyer specializing in Facebook and Instagram advertising for eCommerce brands and marketing agencies.

My experience includes building and optimizing Meta ad campaign structures, conducting audience research, developing custom and lookalike audiences, implementing Meta Pixel tracking, testing ad creatives, and analyzing campaign performance using key metrics such as CTR, CPC, CPA, and ROAS.

I support campaign execution and optimization through structured testing, audience analysis, conversion tracking, and performance monitoring. My focus is on helping businesses improve advertising efficiency, identify optimization opportunities, and make informed decisions based on campaign data.

Core Skills

• Meta Ads Campaign Setup and Management
• Facebook and Instagram Advertising
• Audience Research and Targeting
• Custom and Lookalike Audience Development
• Creative Testing and A/B Testing
• Retargeting Campaigns
• Meta Pixel Implementation
• Conversion Tracking and Basic Conversion API
• Shopify eCommerce Advertising Support
• Campaign Optimization and Performance Analysis
• Performance Reporting and Data Analysis

I completed advanced Meta advertising training through AdsLevelUp, Ads Intensive Mastery, PROVA FB Ads Internship Program, Huwag Kang Tamad University, and eMarketing Institute E-Commerce Certification. These programs provided hands-on experience in campaign planning, campaign setup, optimization workflows, performance analysis, and reporting.

Tools

• Meta Ads Manager
• Meta Business Suite
• Shopify
• Meta Pixel
• Canva
• Google Sheets
• Microsoft Excel
• ManyChat
• ChatGPT

I approach campaign management with a focus on organization, clear communication, and continuous improvement. I value structured processes, accurate reporting, and data-driven decision-making throughout campaign execution and optimization.

I am available to support eCommerce brands and marketing agencies with Facebook and Instagram advertising, campaign management, audience targeting, creative testing, and ongoing performance optimization.